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About Us

Our Mission

Quality and value are the cornerstones of General Vision Services (GVS). GVS is a highly recognized Managed Care Preferred Provider Organization (PPO). We will create a customized Vision plan to meet your specific needs by providing the most comprehensive vision benefits at the best value for your members and their families.

Our Reputation Speaks For Itself

GVS is the leading third party vision care provider, specializing in the vision needs of the Tri-State and retirement areas, servicing over 5 million members in HMO's, Corporations and Unions. GVS is endorsed by: New York State AFL-CIO, New York City Central Labor Council and Long Island Federation of Labor as "The Preferred Vision Provider".

50 Years Of Helping People

"The Optical Company With The Union Label" speaks of our 50 year heritage of dedicating ourselves to helping people see better in order to live fuller, more productive lives. Established in the Post War 1950's by two veterans for the primary benefit of servicing Labor Organizations. Today, under new experienced leadership, GVS continues to focus on the unique and special needs of the ever growing multi-cultural workforce in the Tri-State area.

Complete Quality Control Of Eyewear Fabricated In Our Union Laboratories

  • New York area affiliated GVS Laboratories employ stringent quality controls conforming to the American National Standards Institute (ANSI)
  • All eyewear is Union processed & labeled

Members Are Guaranteed Uniformity Of Eyewear & Price

  • The GVS Rotating Eyewear Collection Carrousel guarantees uniformity of product and price to all members and their families
  • The Carrousel features 200 frames representing over 1000 frames in various colors and sizes, including designer brands

Widest Selection Of Fashion Forward Frames

  • GVS offers the largest and most diversified selection of the latest frames in a variety of shapes, colors, styles and materials including stainless steel, titanium and plastic in fashion colors
  • Designer brands are also featured

Strict Panel Compliance To The GVS Quality Assurance Program

  • GVS Provider Relations Department strictly monitors all Network Providers to ensure that they adhere to the Quality Assurance and Standards required by GVS for:
    • Product Quality
    • Superior Patient Care
    • Customer Satisfaction
    • On-Time Delivery
    • Professional Services
    • Pricing
    • Credentialed Doctor on Premises
  • Customer Survey Cards, given to every customer, are utilized to control and maintain our high quality of professional service, eyewear selection, store appearance and knowledgeable and helpful service
  • We employ "Secret Shoppers" to shop every GVS location on a continuing basis. They evaluate and submit a written report on all aspects of the store operation including:
    • Store Appearance
    • Merchandise
    • Customer Service
    • Available Frame and Lens Selection
    • Presentation

GVS Doctors Perform Comprehensive Eye Examinations As Approved By The National Council of Quality Assurance

  • Along with determining the patient's prescription, our comprehensive 12 point eye examination, performed by a Doctor of Optometry, will also aid in detecting:
    • High Blood Pressure
    • Glaucoma
    • Cataracts
    • Retinal and Corneal Disorders
    • Diabetes
  • Early detection of abnormalities leads to:
    • Greater vision acuity
    • Possible reduction of overall healthcare costs

The Most Convenient Locations

  • Our Network Providers are in major malls and convenient city locations
  • Many are open 7 days a week with convenient evening hours
  • Examination appointments can be made, but are not required
  • The majority of members live or work within 2 miles of a Provider
  • To meet your members' needs additional Network Providers will be added

Advanced Electronic Billing System

  • Expedites accuracy and timely billing
  • Provides customized information reports
  • Meets all HIPAA criteria

Member-Friendly Website WWW.GENERALVISION.COM

  • Store locator allows members to enter their zip code and find the most convenient GVS location
  • Access Eyewear and Eyecare 24/7
  • Customer Service Information
Questions? 1-800-VISION-1
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